This is an ad for Zombie Shop mobile game by Crazy Panda. The concept was a 60-s style TV commercial with a classic approach of «Has this ever happened to you?» where people are defiantly miserable until the find out about the product.
All of that in the traditional low poly setting like the game.
Modelling
I was provided with some characters and props, but I've done some modelling and rigging here as well. This guy I modelled for the previous video called The Head.
Also modelled the fit guy
I modelled a zombie and then made 3 versions of it by slightly altering the textures, the meshes and adding some details like hair and glasses
And of course the seagull disguise puppet
Here's what the beach shots mostly constist of. Some stuff I modelled and stuff I drew for the background
The studio scene
I gathered some refs on the 60s cartoonish style and drew a logo and a zombie head in illustrator
Some bits of animation
Made some sepia film adjustments in After Effects
